ThemeForest has just released a new responsive WordPress landing page theme called OptimaSales. It’s nice and clean and would be great for anyone wanting to show off their web app or hosting package. This theme is great for direct sales for a few reasons.
Call To Action Placement
It helps to have big clear buttons guiding people to your products/services. This theme utilizes a very nice CTA on the homepage slider. It appears on each slide and can be customized in the backend. There should be a clear “path to purchase”.
OptimaSales is Responsive
There’s nothing worse than having to pinch, zoom, and clumsily navigate through a website when you’re on a mobile device. And if you plan on running an email campaign that links back to your main site then it’s wise to have your website be responsive. The percentage of people reading their email on mobile devices has grown tremendously and keeping a consistant experience throughout is good for your brand and your users. This theme shrinks and repurposes content nicely, making it easy for someone on their phone to go to the “download page”.
Who Should USe OptimaSales
Any software developer who wants to release a demo or sell their new products. Although you could use it for other lead generation purposes it bests suits people that have their product online instead of a brick a mortar situation.