Competitive research is paramount when engaging in long-term SEO campaigns. We use industry-best tools like Screaming Frog, SEOMoz, HRPP, AdWords Keyword Tool, and Majestic to gauge how competitive the keywords are in your vertical.
Domain authority is remains the most important factor if you want to rank high in search engines. This isn't going to change anytime soon. We engage in white hat techniques, building relevant links to your website.
Content is king. If you're an expert in your field you should be blogging not only on your site but on other relevant sites as well. Guest blogging is a great tool for branding and creating a link presence. We create content-specific campaigns for maximum exposure.
Site Architecture Analysis
Your website needs to have usability in mind. We analyze on page factors like meta information, keyword saturation, page speed, and how your site's navigation is laid out. Creating a useful/logical experience for your visitors is the end game.