Pretty Doesn’t Always Equal Effective

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A lot of energy is put into making flashy marketing videos. Many times we forget that the overall purpose of these videos is to be informational, making a point to the viewer who wants more light shed on the subject. I recently came across a video from Kahn Academy released on YouTube that explains what SOPA and PIPA were all about. No matter what side of the fence you’re on you can appreciate how simple, effective, and to the point this video is. It appears that they used basic screen capture software along with a bamboo stick to do the drawing, an interactive white board if you will. If you weren’t aware of how the proposed legislation would affect the personal freedoms associated with the internet, take ten minutes and watch the video below.

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