seo | SunBird Interactive


Google Knowledge Graph Fail – Big Love Theme Song

We’ve all seen some scary (albeit accurate) results in Google search results as they pertain to information pulled from the “knowledge graph” – Google’s ongoing project to present accurate answers to our questions in search results. “Big Love” and the original theme song “God Only Knows” that accompanied the opening credits are two of my […]

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google audio markup in search results

Rhapsody Using Google Markup to Win In Search Results

A lot of fuss has been made over Googles extremely aggressive push to start using more meta data (markup) to organize websites that contain elements like reviews, audio tracks, product prices etc. When done properly, a website using this structured markup stands to benefit greatly with click-through rates in search results. I see the relationship […]

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Car engine

Technical SEO vs. Actionable SEO

I believe in a good ole’ fashioned site audit. Unfortunately many SEO companies base their entire practice on on-page, technical audits. Often times these reports fall on deaf ears as the companies seeking SEO advice already know what their glaring problems are: messy URLs, poor internal navigation, missing site maps, botched opportunities with headers, etc. […]

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